Trong kinh doanh thì bán đắt vào những mùa cao điểm hay ế vào những mùa thấp điểm là chuyện không thể tránh khỏi. Tuy nhiên, có khi nào bạn đặt ra câu hỏi “VÌ SAO LẠI BÁN Ế” trong khi những chỗ khác vẫn bán rất chạy. Cùng chúng tôi tìm hiểu xem bạn đang gặp những vấn đề nào sau đây:
– Địa điểm shop (mặt bằng): shop của bạn ở trên đường vắng khách là một bất lợi vô cùng lớn. Tuy nhiên nếu bạn thay đổi chiến lược kết hợp online và offline như: đầu tư website, hình ảnh đẹp và bán hàng online qua facebook, zalo, shop luôn có nhiều mẫu đẹp, trang trí bắt mắt, update sản phẩm và nhiều bài viết sinh động … bạn sẽ bất ngờ với một lượng khách mới vô cùng khổng lồ.
– Tạo dấu ấn “nhỏ” trong lòng khách hàng: bằng cách tặng quà miễn phí có in logo, tên thương hiệu shop của bạn (dễ nhớ): tặng bong bóng cho các bé, tặng quà lưu niệm nhỏ xinh … món quà nhỏ nhưng sẽ mang lại kết quả vô cùng lớn giúp khách hàng nhớ đến thương hiệu và có những tình cảm với shop của bạn.
– Có chiến lược chăm sóc khách hàng. Luôn có những chính sách quà tặng, giảm giá đặc biệt cho khách hàng thân thiết: tích điểm thưởng nhận quà, tặng quà vào dịp lễ, gửi mẫu mới cho khách thân thiết, …
– Nhân viên vui vẻ và mến khách: một nụ cười, một lời chào, một câu nói có duyên, một lời hỏi thăm, một lời khen đúng lúc … của nhân viên là cách giữ chân khách hàng tốt nhất. Khách hàng không chỉ mua sản phẩm mà còn mua dịch vụ. Họ không chỉ cần mua những bộ thời trang trẻ em đẹp mà còn cần được chăm sóc một cách thân thiện và vui vẻ.
– Bán hàng có thương hiệu. Những bậc là cha mẹ đều muốn cho con những điều tốt đẹp nhất, họ không ngần ngại khi chi thêm một ít tiền để con mặc đồ đẹp hơn, dễ thương hơn và đặc biệt là an toàn cho làn da nhạy cảm của bé. Chính vì vậy bạn phải luôn chọn những thương hiệu thời trang trẻ em uy tín và cao cấp.
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